↳ Design Direction

Client: Randstad
Agency: Design Bridge and Partners
Role: Design Direction

Creative Direction: Anthony Ford
Design: Maarten van Disseldorp, Paul Bergman
Client Direction: Robbert Dickmann
Photography: Valery Kloubert
Motion Design: Randy Beker

Randstad is the global leader in the HR services industry. By serving as a trusted human partner in today's technology-driven world of talent, Randstad helps people secure rewarding jobs and stay relevant in the ever changing world of work.

The challenge was to evolve the Randstad brand worldwide to appeal more to people instead of corporations, further elevating their Human Forward brand promise.

↳ Read on...
We analysed all components of the visual identity, revised its hierarchy and enhanced it where necessary. Updating the photography art direction and the illustration motion principles for a more humancentric experience. And introducing a responsive design system, solving their accessibility and legibility challenge across all communication assets.
This all resulted in an evolved brand identity that fully embodies their brand promise: Human Forward.
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© Paul Bergman 2024
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