The Zuid-Holland estate zone is a beautiful, green area of great cultural-historical value in the busy urban agglomeration. It is believed that visiting and experiencing one of these pearls contributes to the well-being of residents and visitors.
In order to allow more people to enjoy the estate zone, to stimulate economic capacity and to create more support for the area, We were asked to increase the awareness of the area.
In collaboration with Mike van der Burg, we develop one central brand with a clear core message. We have defined the brand position and have developed a visual identity, pay-off, tagline, brand image, brand concept, brand program, brand guide, campaign posters, flyers, flags, merchandise and a website.