Fello

A new subscription based catfood brand — for happy cats. This project was set up as a Proof of Concept project to gain insights.

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We were asked to come up with a name, create a brand identity, website and packaging to get Fello off the ground as a Proof of Concept.

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Client:

Nestlé, Purina

Year:

2021

Role:

Design Direction,
Identity Design,
Art Direction,
Digital Design

Credits:

SparkOptimus,
Kiesling,
Polaris,
Crew

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