Shaping visions for brands by capturing their core values in distinctive brand identities.


Selected projects ↯

Double Shift

Double Shift is more than a gym. Indulge in a complete 360 gym experience in this old sugar factory. I've set up the design direction for Double Shift together with the team at Bravoure.


Service: Branding, Design

Type: Hospitality
Agency: Bravoure

Double-Shift-2023-1
Double-Shift-2023-2
Double-Shift-2023-3
Double-Shift-2023-4

Randstad

Randstad is the global leader in the HR services industry. I have been working on the Randstad brand evolution with the Superunion Amsterdam team.


Service: Brand Evolution, Design Direction, Art Direction

Type: Corporate brandig
Agency: Brand Bridge and Partners (previously Superunion)

randstad-2023-1
randstad-2023-2
randstad-2023-3

Fello

A new subscription based catfood brand. This project was set up by Nestlé and SparkOptimus as a Proof of Concept to collect data and gain insights.


Service: Naming, Branding, Design Direction

Type: Food processing
Agency: SparkOptimus
Client: Nestlé

fello-2023-10
fello-2023-4

Ziggo

Ziggo is the largest cable operator in the Netherlands, providing digital cable television, Internet, and phone service. I worked on the rebranding during the concepting phase with the Superunion team.


Service: Rebranding concepts

Type: Corporate branding
Agency: Design Bridge and Partners (previously Superunion)

ziggo-2023-1
ziggo-2023-2
ziggo-2023-5
ziggo-2023-4

Let's work together — on something great.

© Paul Bergman 2023
Linkedin, Instagram, +31 6 533 64 213

Back to top Arrow
View